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MUMBAI: Luxury carmaker Porsche India has drawn up strategic plans for the Indian market and has roped in L&K Saatchi & Saatchi to manage its communications...
MUMBAI: Super Plastronics Private Ltd, the brand licensee for French electronics Thomson in India, is all set to expand into the home appliance segment by launching...
NEW DELHI: After months of standstill, GECs across some states have been permitted to resume indoor shooting of serials with strict guidelines. Regional channels are slowly...
NEW DELHI: The past few years have generated a heated discussion on the role of creativity v/s the role of technology in advertising and marketing. With...
KOLKATA: Streaming services have found more relevance in the post-Covid2019 period. ZEE5, one of the leading contenders in the ‘streaming war’, has brought a new head...
MUMBAI: In these unprecedented times, it is easy to lose focus and develop a sense of anxiety or fear. Hence, people around the globe are utilising...
A clever digital campaign, captivating brand activation or a smart app – what constitutes modern marketing? Does one need to think beyond activation and digital strategies...
'Just take an Uber', is the fastest way of telling, 'arrange a clean, safe, convenient, mode of transport for yourself'. Theoretically, the company and its marketers...
MUMBAI: The Nickelodeon franchise entertains millions of young fans across India and has always created a fun-filled environment for kids. As a leader in the kids’...
MUMBAI: After a multi-agency pitch, Scarecrow M&C Saatchi was awarded the creative mandate for Reliance Jewels, Reliance Industries’ flagship jewellery brand. The brand has a national...
