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MUMBAI: Sony has recently upped its focus on the marketing for sports content. Along with traditional marketing, the on-ground campaigns of the Sony Pictures Sports Network...
MUMBAI: There was a widespread high expectation for Disney+ and the streaming service had more than 10 million sign-ups by the end of first day. Within...
Mumbai: Indian cricket team skipper Virat Kohli has scored a hat-trick of being India’s most valuable celebrity. His brand value rose by 39 per cent to...
MUMBAI: Going solo! That’s something Indian streaming services have been working hard to get viewers to do with their video apps – especially in a mobile-first...
Over-The-Top media platforms are the latest global trend and India is not far behind. Gone are the days when we had to wait for the clock...
MUMBAI: This Saturday night as the clock strikes 8, &pictures will take the viewers through a spine-chilling journey with the horror thriller ‘Ghost’ that explores the...
MUMBAI: HDFC Life, one of India’s leading private life insurance companies, has launched a new ad film that speaks about bouncing back from life's setbacks, instead...
MUMBAI: After 13 years with the network, Anita Nayyar CEO of Havas Media India and Southeast (SEA) Asia, is moving on from the agency to pursue...
MUMBAI: GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2020. As per the GroupM futures report ‘This Year, Next...
MUMBAI: Zenith has won the media mandate of HONOR, a global leading smartphone e-brand, in India. This includes the mainline media and digital duties of the...
