MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network, has announced leadership changes. Effective from 01 February 2020 Heeru Dingra...
DELHI: Within just half-a-decade of its launch, Bira 91, the craft-beer ‘imagined in India, has gained a name and momentum that decades-old competitors are now striving...
MUMBAI: Chocolate brand 5Star is known for its smart and catchy TVCs but now it's singing a new tune. 'Eat 5Star, Do Nothing’ is a progression...
MUMBAI: A large numbers of Indians enjoy OTT experience across locations, languages, devices at any convenient time nowadays. Consumers as well as the industry players mostly...
For any publisher with a decent enough online reach, the next logical step is to find ways of monetizing their traffic. Brands, too, seek the aid...
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 21 December and 27...
MUMBAI: Amid Christmas vacation, the kids' channels viewership reached a new peak during the week 53 (2019) with over 25 million viewing minutes, Broadcasting Audience Research...
MUMBAI: It's added another feather to its cap. And not very surprisingly it's for brand and media effectiveness. Star India has trumped the Advertising Club Mumbai's...
MUMBAI: Facebook is updating its Ad Library to increase the level of transparency for political ads and provide users with more control over the ads they...
MUMBAI: Information and Telecom Minister Ravi Shankar Prasad yesterday flagged off the ship at Chennai, which will start the work of laying undersea internet cable between...