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MUMBAI: Lodestar UM, part of the IPG Mediabrands network, has won the media mandate of global online restaurant reviews and food delivery platform, Zomato , following...
MUMBAI: DCMN India has won the media mandate for Behrouz Biryani, following a multi-agency pitch. The agency will be handling the account from its Gurgaon office....
MUMBAI: 2018 saw various OTT players in India gain massive popularity. There are more than 30 sites serving hours and hours of original as well as...
MUMBAI: Sameer Nair isn’t a man in a hurry. The seasoned media and entertainment industry executive describes the content creation business as a real get rich...
MUMBAI: Programmatic advertising is revolutionising the advertising industry. Programmatic ad spends accounted for a whopping 90 per cent of total spends by Fortune 500 brands worldwide...
MUMBAI: Hasbro and HBO have joined forces for the launch of an all new edition of MONOPOLY: GAME OF THRONES. Inspired by the network’s popular series...
Over the last few years, the events industry in India has experienced exponential growth and transformation, as a result of advancements in technology, new opportunities, platforms, and...
MUMBAI: A new show titled Molkarin Bai is all set to launch on Star Pravah, starting 8 March from 6.30 pm. This show is a heartwarming...
MUMBAI: The over-the-top(OTT) platform Viu has officially entered South African market. Following this launch, Viu is now available in 17 countries. While Viu’s programming strategy always...
MUMBAI: Subscription based video on demand (SVoD) is rising persistently and will draw a level with broadcast TV globally by 2023 in terms of viewing hours...
