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MUMBAI: Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting...
MUMBAI: Langoor, a full-service digital-first agency made of creative technologists, has appointed Vijay Shenoy as senior vice president, strategy and business development. Shenoy had previously enjoyed...
MUMBAI: Audi India has announced the appointment of BBH as its lead agency in India, handling mainline and digital work. The appointment follows a multi-agency pitch which...
MUMBAI: Kings XI Punjab has launched its new jersey and announced a range of partners that will support the team this season in the VIVO Indian...
MUMBAI: In order to cash in on the ongoing Indian Premier League (IPL) fanfare, two DTH operators, Tata Sky and Airtel Digital TV, have decided to...
MUMBAI: Prasar Bharati CEO Shashi Shekhar Vempati has revealed that a survey will soon be conducted to assess the demand for sports coverage on the public broadcaster’s...
MUMBAI: Prasar Bharati run direct-to-home (DTH) platform DD FreeDish’s success is evident from the estimated number of subscribers it boasts of. The free-to-air (FTA) DTH service,...
MUMBAI: No One Cares, a social media page with more than 27 million followers, has launched a digital campaign, #NoOneCaresButWeDo, aiming to create awareness about depression....
MUMBAI: Social Kinnect has won the digital mandate for Raymond Custom Tailoring and Raymond Rewards, an offering custom-tailored to ensure a unique bespoke experience with styles that...
MUMBAI: In a build up to the commencement of the much-awaited VIVO IPL 2019, Tata Motors today announced a TV campaign comprising a ‘Mini-Series’ of TV ads,...
