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MUMBAI: ZEE5, the largest digital entertainment platform for language content announced its very first international partnership in the SAARC region with Dialog Axiata PLC, Sri Lanka’s...
KOCHI: The International Advertising Association (IAA) – a global organisation inaugurated its first ever World Congress in India, in Kochi in grand style. The marquee event...
MUMBAI: Duracell has introduced a new alkaline battery ‘Duracell Ultra’ that reportedly provides up to 100 per cent more power. As per the brand, the new...
MUMBAI: MX Player, the local video player and entertainment platform with 70 million daily active users, has announced the launch of its first five MX Original...
MUMBAI: Broadcast Audience Research Council India (BARC), the country’s premier TV audience data measurer, has suggested to the Indian regulator Telecom Regulatory Authority of India (TRAI)...
MUMBAI: Advertising giant Martin Sorrell, who was made to leave WPP last year and later announced his next new venture S4 Capital, has made a new...
BENGALURU: News is event driven – that is a fact that is known and repeated a dozen times and more by all publications, newsletters, and whatnots....
India's tour of Pakistan next month promises to bring in ratings and revenue bonanza for Ten Sports. As an appetiser as it were, the broadcaster will...
MUMBAI: Anil D Ambani-owned Reliance Entertainment's Big Synergy, a content creation and production company, is powering its fiction content team and has appointed Simmi Karna to...
MUMBAI: Broadcasters have shown unified support towards the need to improve the current audience measurement technique used by the Broadcast Audience Research Council (BARC). In their...
