MUMBAI: Girliyapa, the women centric brand from The Viral Fever (TVF) umbrella is known for tackling social issues through their creative and innovative content. This Republic...
MUMBAI: WATConsult and Tata Motors launched ‘Ask the Right Questions’ campaign for Tata Nexon to mark the 70th Republic Day celebrations of India. The core theme of the...
MUMBAI: In the Bengali market, Sony Aath emerged as the new player this week that secured fifth position in BARC data week 3. Dabangg emerged as...
Mumbai : Skechers, an American lifestyle and performance footwear brand, has signed up Leo Burnett India as its creative agency. The business win comes after a...
BENGALURU: Two channels – one Tamil GEC from the Sun TV Network and one Telugu GEC from the Star India network were ranked first and second...
MUMBAI: SonyLIV, one of the first movers in the Indian OTT market recently completed six years. It is undeniable that affordability of smartphones and fall in...
Digital advertising has brought with it an array of unique benefits like precise targeting, measurable and trackable performance indicators, and the ability to provide extremely personalised...
MUMBAI: One worry that broadcasters seem to have from the impending TRAI tariff scheme that will commence from 1 February 2019 is the reception of their...
MUMBAI: On the occasion of India’s 70th Republic Day, Dulux Paints from the house of AkzoNobel, a leading paints and coatings company, launched the #HomesOfTheBrave initiative. The...
MUMBAI: While several brands have undertaken the #10yearchallenge in the past few days, McDonald’s latest attempt might be the best take so far. The brand is aggravating nostalgia...