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MUMBAI: Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data...
MUMBAI: Officers Choice Blue Snacks, one of the largest consumer brands in the country, launched its new TVC campaign featuring Mahendra Singh Dhoni. Officers Choice Snacks,...
MUMBAI: This festive season, Exide Life Insurance took the unconventional route to reign in a Happy Diwali with its Zero Cost Term Insurance. Through its latest...
MUMBAI: The festive season of Diwali is a huge consumption occasion for any retailer, and with 220+ stores across India, it is of utmost importance to...
MUMBAI: Denying market buzz about Netflix’s plan to introduce cheaper subscription plans in India, the streaming video giant’s CEO Reed Hastings said that an executive’s comments...
MUMBAI: For Schmitten, Diwali is called the Festival of Lights for a reason. One of the most popular festivals in the country, Diwali marks the spiritual...
MUMBAI: Chinese payment platform giant Alipay has become the official global payment partner of UEFA for the next eight years. The deal will see Alipay become...
MUMBAI: Pakistan authorities have seized a large quantity of smuggled Indian direct-to-home (DTH) equipment worth Rs 7.83 crore from various markets in a countrywide crackdown against...
MUMBAI: With the rapid change in the online ecosystem, marketers are gradually increasing their investment for branded content. Subtle product placement and proper storytelling in branded...
MUMBAI: Walt Disney (Disney) reported strong earnings for the fiscal fourth-quarter topping analysts' expectations. While Media Networks revenue for the quarter increased 9 per cent year-over-year...
