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Leo Burnett has won the integrated communication mandate for the entire product portfolio of General Mills in a multi-agency pitch. On the decision to choose Leo...
MUMBAI: Indian television audiences are about to be wowed by a story of devotion and divinity. Starting November 30th, &TV presents a socio-mythology ‘Santoshi Maa’, the...
MUMBAI Edelman India announced the appointment of Vinod Moorthy as director of Rediffusion/Edelman, effective immediately. Moorthy takes over from Jimmy Mogal who moves into a senior...
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September...
BENGALURU: ACT continues to lead the wired broadband growth in calendar year 2015 with 1.9 lakh subscribers(or 23.46 percent of the total all India additions since...
MUMBAI: Alpha Club, the recently launched monthly communique by BARC that offers analysis and insights into NCCS A1, A2, and A3 viewership of 6 Mega Cities...
New Delhi, 25 November: Even as 235 entities have signed the grant of permission agreement (GOPA) for setting up community radio stations in the country, the...
MUMBAI: In August 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 87 out of 117 advertisements. Out of the advertisements related complaints received, 37 belonged to the personal...
MUMBAI: Bollywood music channel 9XM has launched a non-interrupted music band called Highway. Dedicated to the superstars of Bollywood, Highway will be aired every day without any breaks, at 8...
