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MUMBAI: The Motion Picture Association of America, Inc. (MPAA) has extended chairman CEO Chris Dodd’s contract to 2018. In a joint statement, MPAA member companies’...
NEW DELHI: A meeting of the Central Board of Film Certification (CBFC) slated to take place in Delhi was postponed because the agenda had not yet...
MUMBAI: WPP’s programmatic media and technology platform Xaxis has formally launched Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model....
MUMBAI: Ogilvy & Mather was recognized with top accolades as both O&M North America and the New York office were recognized as the most effective individual...
MUMBAI: In a first of sorts, Zee Kannada will premiere the first episode of its new show Gruhalakshmi on the digital platform for its audience. ...
MUMBAI: After targeting to launch in Spain this October, Netflix Inc is also looking at arriving in Italy in October 2015. This autumn, Internet users...
BENGALURU: As part of a unique below-the-line (BTL) marketing activity, ‘Pocketman’ Eric Monjon entered a makeshift man-cave – an air-conditioned metal enclosure with an attached toilet,...
MUMBAI: Moving away from the traditional ad spots during programming, Zee Cinema has inked a long-term contract with Rubicon in the UK and will create exclusive...
MUMBAI: The Gunn Report, the global index for creative excellence in advertising, has launched its Cannes Lions 2015 Sweepstakes, a contest predicting commercials that will win...
BENGALURU: Godrej Consumer Products Limited (GCPL) reported a 9.2 per cent increment in advertisement and publicity expenses (ad) in FY-2015 (year ended 31 March, 2015) at...
