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MUMBAI: The lead-up to the FIFA World Cup 2014 has official broadcaster Sony Six sweating bullets to ensure that the extravaganza lives up to its name...
MUMBAI: With laptops, smartphones and tablets becoming a part and parcel of people’s lives today; internet is bound to become an integral part of advertising and...
MUMBAI: It was in the month of April this year that the advertising fraternity got a shock with K V Sridhar’s exit news from Leo Burnett....
NEW DELHI: A day after airing his views on abolition of his own Ministry, Information and Broadcasting Minister Prakash Javadekar has said the government should not...
MUMBAI: Those in the habit of not taking digital agencies seriously may want to do a rethink on that one, given the sheer number of campaigns...
MUMBAI: Metrosexuals have busted what was once a predominantly female bastion – cosmetics. Reason why more and more such companies are entering the Indian market; deodorant...
MUMBAI: Warner Bros. Television Group (WBTVG), following receipt of regulatory approvals has completed acquisition of all Eyeworks’ businesses outside the US, in 15 countries across Europe,...
NEW DELHI: The year 2013 was marked by updates that have altered search marketing irreversibly. Post-hummingbird, marketers are forced to think of organic search in a...
NEW DELHI: The Maharashtra Government has granted retrospective exemption of VAT on copyright through sale or lease of cinematographic film for theatrical purpose. This proposal...
Highlights: • Soft Drink Advertising accounted for 18% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012 • February to May was...
