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MUMBAI: Exponential Interactive, the global provider of advertising intelligence and digital media solutions, has relaunched its brand engagement video advertising solution Firefly Video. The launch includes...
MUMBAI: Full service multicultural communications company MediaMorphosis, a subsidiary of Manhattan Communications India, has appointed Nitin Menon to the position of managing director and business head...
MUMBAI: McCain Foods India, the Indian subsidiary of McCain Foods Canada, has appointed Madison Media as its new media Agency on Record (AoR). Madison Media will...
MUMBAI: The Goafest Committee announced the names of four globally acclaimed speakers for Goafest 2013 Knowledge Seminars – DDB Worldwide chief creative officer Amir Kassei, MOFILM...
MUMBAI: Crackle, Sony Picture Television‘s free ad-supported video streaming service, has partnered comScore to launch a first-of-its-kind all-platform audience measurement deal. This initiative will leverage comScore‘s...
MUMBAI: Comcast is now the second-largest advertiser in the US behind Procter and Gamble. Kantar Media said that Comcast spent $1.7 billion in ads on consumers...
MUMBAI: Zee News will be expanding its distribution in Singapore. The Hindi-language news channel will be carried on pay TV operator StarHub from 2 April. With...
MUMBAI: The post production segment has moved focus from analogue to new age digital processes. The Ficci KPMG report notes that the post production segment is...
MUMBAI: The Percept Group has been roped in to handle the SSK LED Lights creative and media account. IBD India, a Percept Hakuhodo company, will handle...
MUMBAI: Univision Communications, the leading media company serving Hispanic America, has entered into a comprehensive multi-year agreement with the nation‘s leading satellite provider, DirecTV. The agreement...
