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BENGALURU: Buoyed by the results of its 2011 campaign ‘Refreshingly Sir Lanka – Wonder of Asia‘, the Sri Lankan Tourism Promotion Bureau (SLTPB) announced a new...
MUMBAI: Httpool has launched a new creative ad-format called the httpool Engagement Ad throughout its global ad network. The httpool Engagement Ad offers advertisers a new...
MUMBAI: Dentsu‘s creative outfit in India, Dentsu Creative Impact, has won the creative mandate of health services provider Max Healthcare. The account win was the outcome...
MUMBAI: Indian born agency Meridian Communication, which operates under Ogilvy and Mather, has merged with WPP‘s Soho Square. The aim of the merger is to take...
MUMBAI: India‘s poor performance on the home soil notwithstanding, the ad inventory for the India-Australia Test series has completely been sold out. Star Sports, the official...
Big CBS, the joint-venture between Anil Ambani-promoted Reliance Broadcast Network Limited (RBNL) and CBS Studios International, is betting big on cable television digitisation to grow its...
MUMBAI: Telugu television network Maa TV has appointed Hyderabad-based outdoor media evaluation company KYC Inclusive to evaluate efficacy of its outdoor campaigns. As part of the...
MUMBAI: Fast moving consumer goods giant Hindustan Unilever Ltd (HUL) has made a couple of changes in its senior management. Atit Mehta, currently manager media services,...
MUMBAI: Media veteran Nilesh Thakkar, whose latest stint was with Aas Paas TV (the television wing of Gujarati daily Gujarat Samachar), has turned entrepreneur with his...
MUMBAI: Hollywood studio Lionsgate which acquired Summit Entertainment last year, has consolidated the media business for the combined entity with WPP’s Mindshare. The move has been...
