Connect with us
MUMBAI: Fevicol leads the list of brand that tied up with Salman Khan‘s Dabangg 2, according to an independent study conducted by research agency Ormax Media....
MUMBAI: Nokia, Samsung and Sony have emerged as India‘s three most trusted brands, according to The Brand Trust Report, India Study 2013. Nokia leads for the...
MUMBAI: Marketers in US are likely to ramp up their ad spends on social media as consumers increasingly spend more time online compared to traditional media,...
MUMBAI: The National Association of Television Program Executives (Natpe) in the US is establishing a digital advisory board to be led by Ross Levinsohn who is...
MUMBAI: Royal Philips Electronics has sold its Lifestyle Entertainment business which includes audio, video, multimedia and accessories to Japanese consumer electronics company Funai Electric. Under the...
MUMBAI: After a highly successful ‘Change the Game‘ positioning, cola major PepsiCo India has taken a new brand positioning ‘Oh yes Abhi‘ that seeks to bring...
MUMBAI: Dentsu Digital has launched its mobile marketing platform ‘iButterfly‘ in the Indian market to help marketers to connect with their consumers on mobile. Originally developed...
MUMBAI: DDB Mudra Group‘s digital agency Tribal DDB and multi-channel agency RAPP India have given additional responsibilities to Saugata Bagchi and Bijoe George. George, who is...
MUMBAI: Cable and satellite (C&S) television has posted double-digital growth in 2012, according to the latest figures by Indian Readership Survey (IRS). The C&S sector‘s reach...
MUMBAI: Max India has launched its first corporate ad campaign with a twofold objective. With the new campaign Max India has announced its new brand positioning...
