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MUMBAI: Months after Omnicom‘s buyout of DDB Mudra Group, brand consultancy Water Interbrand will be renamed Interbrand India from 1 January 2013. Interbrand India will come...
MUMBAI: Global technology-driven multi-specialty healthcare company Allergan has appointed Aegis‘ Carat Media Services as its media AOR in India. Currently the communication is targeted at the...
MUMBAI: The business sentiment may have turned positive following a slew of FDI policies but advertisement spends are not going to change dramatically. The festival season...
MUMBAI: Deepti Jalota has joined Mogae Media as vice president – sales. Jalota will be based at the Mogae Media headquarters in Gurgaon. She moves in...
MUMBAI: The Ministry of Information and Broadcasting (I&B) has sought to allay fears that the set-top boxes (STBs) required for digital cable service will drastically increase...
Mumbai: IT major HCL Infosystems has appointed Saatchi & Saatchi as the creative agency for its tablet business – branded as ME. Saatchi & Saatchi won...
Mumbai: English Vinglish, which opened to a tepid response, has managed steady collections on Monday. Having collected Rs 22.5 million on Friday, it showed a marked...
MUMBAI: WPP’s global marketing communication agency, Grey, has acquired a majority stake in the German-based digital media agency, k102 GmbH. Founded in 2006 by Lars Moltrecht...
MUMBAI: FremantleMedia, creators and producers of entertainment brands, is bringing two additional channels to YouTube. The announcement was made at the Mipcom TV market. FremantleMedia‘s German...
Mumbai: eBay, an eCommerce marketplace, has unveiled its festive marketing campaign. Targeted to 18 – 40 years “value-seeking” shoppers, the campaign is designed to encourage consumers...
