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MUMBAI: Free internet telephone service provider Skype has introduced “Conversation Ads” that appear in calling windows of users. This is limited to users who haven‘t paid...
MUMBAI: Delhi-based ad agency Bang in the Middle has won the creative and media duties for Australian integrated security and management services provider, Knoxx Global. The...
MUMBAI: Martin Scorsese has decided to partner The Weinstein Co. (TWC) to present Daniel Espinosa‘s Swedish crime thriller Easy Money that is scheduled to roll out...
MUMBAI: After signing a sub-distribution deal with United International Pictures (UIP) regarding all film material, Sony Pictures has decided to pull out of its distributing operation...
MUMBAI: Global media network Mindshare has integrated Amsterdam based Socialmedia8 into its network as a step towards expanding its footprint globally. Furthermore, Socialmedia8 founder Igor Beuker...
MUMBAI: Following the success of “‘har friend zaroori hai, yaar” campaign conceptualised by Taproot India, Airtel has entrusted the creative agency with one more campaign. The...
Nina Jaipuria, the EVP and GM for Sonic and Nickelodeon India, is bullish about the kids genre despite the challenges that exist. Jaipuria, who has been...
MUMBAI: Reliance Home Video and Games (RHVG) has partnered with WinFun- the leading supplier of outdoor and indoor play equipment for kids, in India. The two...
MUMBAI: FujiFilm India is boosting its presence on social media networks Facebook, Twitter, YouTube and Pinterest. Starting with an online contest, ‘Summer Break Toh Bantaa Hai‘...
MUMBAI: For years, media brands were TV-centric. All that is changing now with consumers engaging across a variety of digital touchpoints. TV, however, continues to be...
