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MUMBAI: Van Maximilian Carlson’s documentary about the survivors of the 1984 Union Carbide gas leak in Bhopal titled Bhopali will be screened at the Alliance Francaise,...
VARCA, GOA: For Vivaki chief strategy and innovation officer Rishad Tobaccowalla, the ad world is all about creativity. Be it sound, be it picture, be it...
MUMBAI: Uncertainty looms large over India‘s first target of cable TV digitisation in the four metros by 30 June. The Telecom Regulatory Authority of India (Trai)...
VARCA, GOA: It was Ogilvy‘s night at the Goafest as it walked away with 51 metals including a Grand Prix to rule supreme in the creative...
VARCA, GOA: Marketers should keep the content flowing in order to hold the consumers captive for long. At Goafest 2012, Coca-Cola VP – global advertising strategy...
VARCA, Goa: Advertising has a limitation to its effectiveness and there is a need to be clear in strategies and tactics. “Advertising effectiveness is no more...
MUMBAI: West Bengal chief minister Mamata Banerjee loves to be in news, for whatever reasons. After gaining intense criticism and negative publicity over several recent decisions,...
VARCA: The era of the thirty second TV ad is fast diminishing as online video marketing makes inroads into the marketing strategy for brands. Speaking at...
MUMBAI: Kids channel Hungama TV has launched the magical new series titled Chinpui. The new series will be aired from Monday to Friday at 6 pm,...
VARCA, GOA: In today‘s diverse world compressed by an overwhelming digital presence, language is the most powerful technology around. “Language is a technology in itself,” Omnicom...
