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MUMBAI: Saatchi & Saatchi has launched a TV campaign for Otrivin, a nasal decongestant spray from Swiss healthcare major Novartis. The campaign is based on the...
MUMBAI: Ending its search for a replacement in place of its outgoing marketing head MT Carney, Walt Disney Co has tapped Ricky Strauss, president of Participant...
MUMBAI: After having debuted with Luck By Chance and seconded by Zindagi Na Milegi Dobara, Zoya Akhtar is set to direct a short film with children....
MUMBAI: Viacom18’s flagship Hindi general entertainment channel (GEC) Colors has delivered the best fiction launch campaigns in 2011 across Hindi GECs, while Kaun Banega Crorepati (KBC)...
MUMBAI: In a move that unites two of Hollywood’s largest independent studio, Lions Gate Entertainment Corp. has acquired Summit Entertainment LLC for $412.5 million in cash...
MUMBAI: Following his father Veeru Devgan’s footsteps, Ajay Devgn has taken over duties of action director in his ambitious film Son of Sardar. He will devise...
MUMBAI: After delving into the horror genre for some time when he made films like Ho Sakta Hai, Mallika and Kaalo, director Wilson Louis has decided...
MUMBAI: Fox Star Studios and Rose Movies will release their coming-of-age romantic comedy London Paris New York on 2 March. The film is the story of...
MUMBAI: Al Gore‘s Current TV channel is facing closure after BSkyB dropped it from its pay-TV lineup. The channel has found it hard to maintain viewership....
NEW DELHI: Following the Telecom Regulatory Authority of India’s (Trai) directive on usage of SMS for promotional messages, marketers plan to increase their budgets towards email...
