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MUMBAI: Verizon and Starz Entertainment in the US have announced a new, multi-year agreement that extends and expands the Fiox TV affiliation agreement between the companies....
VARCA: Internet ads, currently sized at Rs 10 billion, is estimated to grow at 50 per cent in 2011. The size of Internet advertising can...
MUMBAI: MTV Networks Entertainment Group, a division of US media conglomerate Viacom, is launching 345 Games, a new video gaming arm of Comedy Central and Spike...
MUMBAI: The Panaji bench of the Bombay High Court has issued notices to the director and producers of Dum Maaro Dum over a petition seeking a...
MUMBAI: Bangladesh‘s Pabna district celebrated Bengali screen veteran Suchitra Sen‘s 80th birthday on 6 April with a call to preserve her ancestral home as a heritage...
VARCA: The task of brand managers is to create cultural movements while the concept of USP is not relevant anymore, industry thinkers said. While addressing the...
VARCA: Advertisers need to wake up to the new mantra: Community engagement. In today‘s age and time, consumers don‘t really need advertising; they crave for education,...
VARCA: Maxus has done it again, clinching the maximum number of metals this year. The WPP agency has emerged as a clear winner at the Media...
MUMBAI: Merrill Lynch and Nomura Mauritius have picked up 7.92 and 6.25 per cent stake respectively in the news broadcaster NDTV, paving the way for private...
VARCA: Advertising agencies should cut costs and invest in technology, experts at the Goafest 2011 summit said. Cutting costs and employing technologies that can save recurring...
