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MUMBAI: He may not have set the Formula One track on fire so far but corporate India is still interested in Narain Kartikeyan. Textile and Apparel...
MUMBAI: As part of their public education initiative Know Hiv/Aids initiative US media conglomerate Viacom and the Kaiser Family Foundation have announced a new campaign The...
MUMBAI: Interpublic Group of Cos. Inc., which just lost its media buying busines for General Motors Corp., is makings its best attempts to bounce back. The...
MUMBAI: No one thought it would be a cakewalk. And that’s how it has panned out for Star One, the newest offering from Hindi entertainment’s lead...
BANGALORE: ‘News Flash — Everything is turning Ebony and Ivory’ was the catch phrase across the bottom portion of all the ten editions across India in...
MUMBAI: Indiagames has signed an exclusive licensing agreement with Electronic Arts, a leading interactive entertainment company, that will bring EA’s roster of mobile games to consumers...
MUMBAI: After a seven-year stint with The Media Edge (TME), Suja Jayaraman, who was the TV buying head at the agency, has decided to call it...
MUMBAI: The Weinstein Company has announced a multi-year marketing alliance with beauty brand L’Oreal Paris. This first ever long-term partnership between a motion picture company and...
CONNECTICUT: The World Wrestling Entertainment has named Kurt Schneider to be its executive VP Marketing. In India, WWE programmes air on Ten Sports. Schneider will undertake...
MUMBAI: Looks like Nickelodeon and The Economic Times’ Brand Equity (weekly advertising and marketing supplement) believe in ‘catching em’ young’! The kids channel and the country’s...
