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MUMBAI: The celebrations started in March this year and since then it’s been one long party. The Advertising Agencies Association of India (AAAI) completed 60 years...
BANGALORE: Castrol India has announced the re-launch of the Castrol Brand with an array of new products based on its new “Liquid Engineering” theme. The new...
NEW DELHI: Marketing is not only about handing out attractive deals to consumers or talking to them in general terms. Now, it is about relationship building,...
NEW DELHI: When a lawyer-turned-politician and a successful medical professional hold forth on marketing, branding and packaging tourism, a different perspective come forth, apart from some...
MUMBAI: Rediffusion DYR has appointed Nisha Singhania as planning director. Singhania, who will be based out of Mumbai, started her career with Grey, Mumbai, in 1997....
BANGALORE: Apple today introduced the new iPod®, featuring a gorgeous 2.5-inch color screen which can display album artwork and photos, and play stunning video including video...
MUMBAI: TBWAIndia has bagged the media duties of Standard Chartered bank. According to reliable sources in the agency, the account is pegged at Rs 250 –...
MUMBAI: Mediacom Communications Corporation, through its operating subsidiaries and Home Box Office announced that they have expanded their carriage agreement for HBO and Cinemax and the...
MUMBAI: Content sharing and co-branding is the wave of the broadcast media market, at present. Taking a cue from the emerging trend, the radio arm of...
MUMBAI: Sony Entertainment Television (SET) is looking at re-positioning the “only smiles no tears” comedy channel Sab TV as a “light” general entertainment channel (GEC) targeting...
