MUMBAI: Max, which will be airing the Johnnie Walker Super Series cricket tournament live in October, has unleashed yet another marketing campaign to promote the same....
MUMBAI: The world’s most powerful earthquake in more than 40 years triggering massive tsunami in more than 10 countries has not stopped the biggest Asian creative...
MUMBAI: After the recent exit of Mike Connor from VNU’s Media Measurement & Information group (MMIG), Nielsen Media Research’s president-CEO Susan Whiting will be taking over...
MUMBAI: After having acquired the live and exclusive rights of FIA Formula One (F1) World Championships in India; ESPN Star Sports has sign Narain Karthikeyan as...
MUMBAI: Henkel India, has moved its media duties from Lodestar to Mediaedge:cia as part of a move to globally align their accounts. The account size is...
MUMBAI: Philips India, the Indian Space Research Organisation (ISRO), Apollo Telemedicine Networking Foundation (ATNF) and Madurai based NGO – Development of Humane Action (DHAN) have joined...
BANGALORE: Online bookstore Firstandsecond.com has tied up with with satellite service provider Hughes Escorts Communications Limited (HECL). Under this tie-up, customers across India can access and...
MUMBAI: Wal-Mart has signed up as a leading sponsor of a new unscripted, reality TV series – The Scholar, which will be the first prime-time show...
MUMBAI: This is an initiative that seeks to take the business of movie merchandising in India to the next level. Toy licensee Mattel India has announced...
MUMBAI: After being in hibernation for quite a while, Mumbai’s live event scene is all set to shake, rattle and roll courtesy The Rollingstones. The band...