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MUMBAI: The Cincinnati-based consumer-goods giant Procter & Gamble Co. is reportedly is slashing its TV advertising budget. The growing doubts about the effectiveness of traditional TV...
MUMBAI: Taj Television India has announced the promotion of Rukin Kizilbash, to vice president advertising sales. Kizilbash will continue to lead Taj’s national sales team, which...
NEW YORK: The American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), and the Direct Marketing Association (The DMA) have issued an open...
MUMBAI: Reliance Infocomm will premiere its new commercial featuring Virender Sehwag during the cricket World Cup telecast on DD today when India commences its battle. A...
MUMBAI: Pester power is on the rise. Even Cartoon Network, the channel that commissioned NFO to study brat power of persuasion on the purchasing power of...
MUMBAI: Pix, the movie channel from the Sony stable, has finally got up and running in the city of Bangalore following distribution conflicts which were in...
MUMBAI: Ambience Publicis has roped in Anirban Mukherjee as vice president, planning. Currently, Mukherjee heads planning at McCann Erickson. Chief strategy officer Partha Sinha, “At Publicis...
MUMBAI: With the World Cup around the corner, Microsoft Xbox 360 will roll out its signature campaign ‘Good Luck India’ to wish the Indian cricket team...
MUMBAI: Hindustan Lever Limited’s (HLL) brand Fair and Lovely recently launched a speckled soap with fairness vitamins. The new fairness soap helps discover fair, radiant skin...
NEW DELHI: `Doordarshan means desh darshan (watching DD means watching the whole country). Yeh, main Amitabh Bchchan bol rahan hoon.’ Soon the Big B may be...
