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BANGALORE: Fortune Brands, a US $7 billion global liquor company, has completed the transaction for the acquisition of more than 20 spirits and wine brands that...
MUMBAI: One advertising method that is growing in the US is that of product placement in both film and television. How effective is it? That is...
MUMBAI: Hit Entertainment, producer of Bob The Builder- the animated show has launched its licensing business in India in conjunction with Licensing Plus (India) Pvt Ltd,...
MUMBAI: NBC Universal and Volkswagen have entered a multi-year global marketing alliance. As part of the partnership, Universal will incorporate Volkswagen’s products and brand, in...
MUMBAI: The first-of-its-kind exhibition cum conference on point – of – purchase advertising POP Asia 2005 will commence on January 20 and will go on till...
MUMBAI: Warner Bros. Interactive Entertainment has announced the production of the Justice League of America videogame, based on the DC Comics super heroes, for the Sony...
MUMBAI: Time Warner is finalising a deal with Microsoft for an online advertising service to compete with Google, reported the Wall Street Journal, quoting unnamed sources....
MUMBAI: Tata Indicom and Kinetic Motor Company have entered a strategic alliance to offer consumers a series of joint promotions. Under this tie-up, Tata Indicom...
BANGALORE: BrandWidth 2005 – a seminar on the dynamics of building successful and memorable brands – held in the city attempted to bring together a cross-industry...
LONDON: Most of the UK consumers would be unwilling to give up television – the most preferred news and entertainment medium in the country. These are...
