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MUMBAI: In a world, where there are new big markets emerging like India and China, brands need to figure out how to communicate effectively to audiences...
MUMBAI: B4U Networks is using time tested formulae to garner maximum viewership. Following up on a contest held last month, B4U has run a ‘Calling London...
MUMBAI: According to a new market survey of senior agency executives by investment bank AdMedia Partners, mergers and acquisitions of online advertising and marketing firms are...
MUMBAI: Publicis Groupe owned Starcom MediaVest Group, has been appointed as the media AoR by Himalayan Healthcare, herbal products company. “Himalaya Healthcare is a renowned leader...
MUMBAI: Mobile2win, the mobile marketing and consumer content company has been chosen by the prestigious Stanford University for a case study on mobile marketing. ...
BANGALORE: Rockport, brought to India by Reebok India Company, has announced the launch of the Fall ’05 footwear collection at Rockport exclusive stores and selected Reebok...
MUMBAI: Global public relations firm Burson-Marsteller has acquired India’s Genesis Public Relations. Filings have been made today with India’s Foreign Investment Promotion Board (FIPB) for approval...
MUMBAI: Festivals are almost synonymous with shopping and in the e-Age, more and more shoppers are doing that online. According to a research undertaken by the...
MUMBAI: Coca Cola has been very successful in its attempts to associate the drink with the cold factor courtesy the slogan Thanda Matlab Coca-Cola. Now the...
MUMBAI: DDB Asia-Pacific has announced the appointment of Karen See as corporate brand manager. Reporting to John Zeigler, president and CEO of DDB Asia-Pacific, See’s main...
