MUMBAI: Ficci Frames, which kicked off with much aplomb in Mumbai today, saw the Zee Network hogging the limelight with an overpowering brand presence at Hotel...
MUMBAI: Branding is not just about marketing, but is also about creating an image, which communicates with clients and viewers alike. And, when it comes to...
MUMBAI: When one talks about branded entertainment, the first thing that comes to mind is product placement. Consumers are bombarded with hundreds of advertising messages in...
MUMBAI: The Cable and Satellite Broadcasting Association of Asia (CASBAA) today announced the launch of an India chapter in what it said was a part of...
MUMBAI: Information and broadcasting minister Jaipal Reddy’s inaugural address at Ficci-Frames 2005 today gave the entertainment industry at large a reason to smile as he reiterated...
MUMBAI: The ad revenue in China has been growing at the rate of 12 per cent a year. It reached $ 3.4 billion in 2004. This...
MUMBAI: For the second consecutive year, Raven, star of Disney Channel’s hit series That’s So Raven, won the Nickelodeon Kids’ Choice award for the favorite TV...
MUMBAI: Television advertising in India is expected to grow by 14 per cent by 2007, while over the next one year the increase is likely to...
MUMBAI: Even as superstar Amitabh Bachchan urged the Indian film industry to change its attitude to make further inroads globally, the Federation of Indian Chambers of...
NEW DELHI: In what could be considered a moral victory for Zee Telefilms; a division bench of the Madras high court today passed an interim order...