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MUMBAI: The hype created around Sony’s Jassi Jaissi Koi Nahin contest called ‘forgive or revenge,’ which was a contest promoted via short code 2525; was essentially...
MUMBAI: We’re familiar with advertising agencies and media agencies. But what’s a branding services agency and how different is it from an ad agency? Wondering what...
MUMBAI: This is an alliance that brings together Mazda’s 2006 multi-activity vehicle and US broadcaster NBC’s fall lineup of new and returning programming. It also moves...
MUMBAI: MakeMyTrip.com which claims to be India’s largest online travel company has appointed Gayatri Buddha as AVP, Marketing It has also appointed Venkatesh Bhardwaj...
MUMBAI: ZenithOptimedia’s latest edition of Advertising Expenditure Forecasts revealed that although the ‘BRIIC’ economies of Brazil, Russia, India, Indonesia and China represent around eight per cent...
MUMBAI: “Can they do it at Cannes?” Well, this recurrently asked question is not relevant anymore! They have done it. Three Indian agencies – JWT, Leo...
MUMBAI: High-end luggage maker Samsonite Corp has awarded its global media business to Initiative after a comprehensive media agency review. Interestingly, Initiative India has been servicing...
MUMBAI: W, the fashion brand for contemporary Indian women has launched its new advertising campaign that breaks this September. W’s campaign rightly portrays the modern Indian...
MUMBAI: The new SF Jeans Autumn/Winter collection is out. Surrounding the collection the jean company has unleashed a 4-ad series, which revolves around the interpretation of...
BANGALORE: In order to attract and reward excellence in academics among outstanding students from all over the country, Amber Valley Residential School, (AVRS) Chikmaglur, in association...
