MUMBAI: UK viewers have taken to the beeb’s interactive service for the Olympic games in a big way. Over six million viewers have pressed the red...
MUMBAI: WPP Marketing Communications (WPP MCI) division BroadMind’s new micro marketing initiative Dialect has invited advertisers to exploit tactical micro-marketing opportunities at some of the most...
MUMBAI: The first half of 2004 witnessed an increase of 6.4 per cent in the US ad spend, a growth propelled by some impressive performance from...
Media baron Aroon Purie, almost 60-but-looking-like 50, wears various hats as one of the most successful entrepreneurs of post-Independence India. He is the founding editor &...
NEW DELHI: David Beckham officially unveiled his new personal logo at the adidas global headquarters in Herzogenaurach, Germany, and extended his contract with the world’s leading...
MUMBAI: With Anil Ambani gracing the occasion, the Ad Club’s 50th anniversary celebration was one that was conducted with pomp and finesse. With the who’s who...
MUMBAI: Kahaani Ghar Ghar Kii, a show that commands viewership in the Indian television arena is all set to make a dramatic shift in plot padded...
MUMBAI: The good old Dot Com days are back. Keeping in mind the needs of the Dot Com fraternity in India, a few major Dot Coms...
Creativity now has a new address and it’s settled amidst the serene Raheja Estate in Goregaon, a Mumbai suburb. It is madness all right, but there...
MUMBAI: Hungama TV has announced the 20 TV captains who will eventually “decide” the programming of the channel. Kids from Bangalore, Lucknow, Indore, Kolkata, Delhi, Pune,...