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MUMBAI: Consumer goods giant Procter & Gamble has roped in Bollywood actress Preity Zinta as brand ambassador for its personal care product Head & Shoulders shampoo....
MUMBAI: The Lord of the Rings:The Return of the King wasn’t the only big winner at the Academy Awards a week ago. US advertisers were also...
MUMBAI: Financial services company Intrex India which is a part of the Essel Group has entered into a tie-up with Indiatimes.com. the deal is for Intrex...
NEW DELHI: Fazed by the Election Commission’s stand — or non stand — on political ads on TV and radio, India’s information and broadcasting ministry today...
NEW DELHI: It certainly would not be music to the ears of broadcasters as the International Cricket Council (ICC) would like less intrusion in the form...
MUMBAI: While the action began today in Karachi between the India and Pakistan cricket teams, back home Spice Telecom has tied up with former Indian fast...
MUMBAI: Equity Marketing and Warner Bros. Consumer Products have renewed their global licensing agreement for the dog Scooby-Doo. Under the terms of the multi-year agreement,...
NEW DELHI: “Branding can leverage customer perceptions and marketing can drive sales.” Corporate Brand Strategy vice-president and Worldwide Market Intelligence, IBM, USA Anil Menon opined at...
MUMBAI: ESPN Star Sports has announced the Britain Sportzyatra Contest in association with the British Tourism Authority (BTA). The contest revolves around four events; the...
MUMBAI: With the takeover of Grey Global by the (now) world’s largest media conglomerate, the WPP Group, could Mediacom, which is Grey’s media arm, in time...
