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MUMBAI: Branding today has moved from building cultures and strenghting relationships to a money spinning operation. Are products building brands or are brands building products? This...
MUMBAI: If you can’t bring horse to water, then try bringing water to horse. And that is exactly what Allied Domecq is doing by spawning a...
MUMBAI: The Hong Kong-based Star TV is set to launch an advertising firm in China. The News Corp broadcaster has won the approval to launch China’s...
MUMBAI: Asian wine major Chateau Indage Limited has recently won the International Wine and Spirit Competition Awards (IWSC). Indage has won four awards amidst stiff competition...
MUMBAI: The Washington Post has called it the “product placement to end all product placements.” But the question before marketers is did General Motors get the...
MUMBAI: BBC World Service is launching a pan-Arab marketing campaign. The aim is to promote its radio service as well as online interactivity in the region....
MUMBAI: Yahoo will soon speak Russian. The global Internet company is looking at international market expansion with Russian language version. Besides, it will be launching new...
MUMBAI: “It’s not just another talent show!” That’s what Sony Entertainment Television (Set) touts it’s talent hunt Indian Idol as, which is based on American Idol....
MUMBAI: One of the sessions at the ongoing Rural Marketing Summit being organised by Ficci looked at rural consumer behaviour. The session shed light on the...
MUMBAI: Allied Domecq, the second largest spirits and wine company in the world in an effort to indulge jet setting executives and busy professionals has announced...
