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MUMBAI: AXN has decided to take the action sport route in a bid to further connect with the viewer. This month onwards, the channel is airing...
MUMBAI: Indiantelevision.com continues to gather accolades. At the 3rd Indira Awards for Marketing Excellence, which were presented at a glittering ceremony in Pune on Sunday, India’s...
MUMBAI: Zenith Optimedia has relaunched its operations in India with effect from 1 August, 2004. The company will operate as part of the ZenithOptimedia Worldwide network...
Hindustan Motors (HM) through film branding initiative launched Kyun! Ho Gaya Na? (KHGNO) Lancer contest at popular cinema halls across the country. The movie made...
MUMBAI: Priya Chaubal: “My intelligence is insulted with all this this exaggerated and over dramatic stuff on TV, it’s such a turn off.” Rahul Mehra: “TV...
MUMBAI: England’s Arsenal Football Club has signed what it claims is the biggest club sponsorship agreement in English football history The agreement Emirates Airline is worth...
MUMBAI: Pepsi’s integrated marketing campaign in India that centered around the cricket World Cup last year has been adjudged the best campaign amongst 333 entries from...
xMUMBAI: A children’s music video with a social message! That is what Colgate and Sony have come up with on the occasion of Oral Health Month....
MUMBAI: The Promax and BDA conference will henceforth be an annual affair in India. Conferences are already being held in among other places the...
MUMBAI: Carrying forward the success of the first Dewmobile initiative last year, Mountain Dew has brought back the dream machine, specially designed to give away to...
