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MUMBAI: Ratings data the next day. That is the advantage that Audience Measurement and Analytics (AMA), which in June announced the launch in India of aMap,...
MUMBAI: Dubai-based ‘brand entertainment’ firm Immersive Media Solutions (IMS) has created a unique form of movie promotion — taking a Hollywood blockbuster’s central theme or character,...
MUMBAI: ESPN Star Sports (ESS) is one of the major innovators when it comes to integrating sponsors for marketing and promotional activities. Last year it had...
MUMBAI: It is said that great brands can become immortal. Ford, Gillette and Kellogs are three examples. They have outlived wars, social changes and disease. So...
MUMBAI: LINOpinion, the Lintas Public Relations division, has bagged a host of prestigious new accounts like CII, SriLankan Airlines, Dalda, Mahanagar Gas Limited, Wärtsilä, Hindustan Sanitaryware,...
NEW DELHI: The speed-breakers have been removed, but the green signal has not yet come. That’s why the political parties are not making a dash for...
MUMBAI: Men are from Mars and Women are from Venus sure holds true when it comes to marketing to them. The general presumption is that it...
MUMBAI: Rasna, which roped in Karisma Kapoor earlier this year as their brand ambassador, has joined hands with Rotary International to celebrate the club’s 100 years...
MUMBAI: Motorola today launched the Moto Razr V3, which is an ultra-thin clamshell phone with cutting-edge technology and unstoppable functionality. The Moto Razr V3 is touted...
MUMBAI: A snapshot of a session on building a brand pyramid with promos was conducted by Lee Hunt of Lee Hunt associates on Tuesday morning. ...
