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MUMBAI: While the issue of addressability is still to be sorted out in the country one delivery method that has promise is broadband. At this afternoon’s...
MUMBAI: “Set up a well defined monitoring system which will keep tabs on the services being provided by companies in the broadcast business.” This was one...
MUMBAI: Viacom and Blockbuster have jointly announced terms of separation. The divestiture is to be achieved through split-off exchange offer to Viacom stockholders. The registration statement...
MUMBAI: While it might be a competitive channel, but it has always held on to its “different” entertainment channel status. So while thrillers are on the...
MUMBAI: Radio Mirchi is becoming more Mumbai centric with their breakfast show Hello Mumbai which airs from Monday to Saturday from 7 am to 11 am....
MUMBAI: Loral Skynet, the International satellite company specialised in entertainment, telecom, government and defense, and education has announced its renewal of the agreement with HBO Pacific...
MUMBAI: For all those who have been wondering where regional channel Surya TV’s primetime comedy programme Comedy Time has vanished, take note: it has been yanked...
At first glance, Star India’s senior vice president ad sales, Kevin Vaz comes across as unassuming to a fault. But there is no getting away from...
Sound mnemonics planted as memory hooks have been an age old practice in advertising. With more and more apparently meaningless words cropping up in ads these...
Can a review of the highlights of the advertising business in 2003 be based principally on a survey done on advertising that appeared on air and...
