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BEIJING: China has already commenced preparations in the marketing and broadcasting of the Olympic Games which it will host in five years. The marketing programme for...
MUMBAI: Come 27 December, and Jamshedpur’s Xavier Labour Relations Institute (XLRI) – one of India’s Top Five management schools – is going to be abuzz. The...
MUMBAI: Seems like Zee News won’t leave any stone unturned to prove its supremacy over competitors. As a part of its aggressive marketing strategy, the news...
MUMBAI: Was 2003 a year of shame and remorse – what with the Gujarat riots, the Telgi scam and the Satyendra Dubey murder! Or do we...
MUMBAI: The TRP war has spilled over to the infotainment channels as well. While these niche channels bag a small portion of the ratings pie, they...
MUMBAI: Interactive services company America Online has announced the launch of a new AOL News experience. The enhanced online news service delivers best-of-breed content, resources and...
MUMBAI: The queen of the talk show genre, Oprah Winfrey, retained her title this year as America’s favourite TV personality. The information is contained...
MUMBAI: BBC Sport has announced that it has awarded the contract to produce over 60 hours of horse racing coverage to Sunset+Vine. The two year contract...
MUMBAI: Infront Sports & Media and PT Surya Citra Televisi (STCV) have signed an agreement for the Indonesian broadcast rights to the 2006 Fifa World Cup...
MUMBAI: Star TV’s Tamil entertainment channel Star Vijay has a reason to celebrate the New Year. Its sitcom with a message, All in All Shekher ,...
