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JAIPUR: Whether at the evening parties or at the convention centre, if there is one thing that all the delegates hope to get out of their...
JAIPUR: “Today’s brave new world offers many opportunities to build brand India with global appeal.” Mukesh Ambani at the Chairmen’s Round Table at Ad...
JAIPUR: The Harley Davidson story is all about what passion can do for a brand. From dead on its feet no-hoper to ultimate in cult brand...
JAIPUR: Cognitive neuroscience – the study of how our brains function – as a means to improve ad effectiveness? Whatever next. Well, Noel Coburn,...
JAIPUR: “The global India – intellectual capital for the world.” This was the key thought that Aditya Birla Group chairman Kumar Mangalam Birla had to offer...
JAIPUR: If Harley-Davidson represents an iconic brand in the US, the natural question that flows from this is whether something like that could work with India’s...
NEW DELHI: Bharti Tele-Ventures’ (BTVL) mobile service AirTel has announced the launch of ‘Sachin Se Poochho Aaj Kya Jeeta’ offer. Under the offer, AirTel’s...
By VINAY KANCHAN Focus group – a research tool, largely inspired by the methodology used to resolve the Middle East crises… with the same success rate....
In Phase-I of liberalization of FM broadcasting one frequency in each of the forty cities was reserved for educational broadcast by IGNOU. However, so far IGNOU...
CALIFORNIA: Icon Productions and Universal Network Television will make a comedy pilot at ABC. It will be executive produced by Oscar winning actor and director Mel...
