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MUMBAI: News Corp’s proposed takeover of General Motor’s Hughes Electronics Corp has received shareholder approval. In a statement issued yesterday, GM said that of the stockholders...
NEW DELHI: The Foreign Investment Promotion Board (FIPB) today cleared the application by Media Content Communications Services (MCCS) India, the holding company for the Star News...
MUMBAI: The BBC World Service is launching its first major direct e-marketing campaign. This builds on the success of its e-newsletters sent to thousands of listeners...
MUMBAI: MTV has come up with yet another contest of sorts called MTV Whatever Things for its viewers. This time round, MTV is all set to...
NEW YORK: A new national/regional radio ratings software launched in the US allows advertising agencies to mix and match any markets and counties while making radio...
MUMBAI: FMCG major Colgate Palmolive has launched its oral-care toothpaste Colgate Herbal White with a core brand promise of offering “pearly white teeth naturally”. The launch...
MUMBAI: Merchandising certainly is an exciting proposition – so what if you don’t make it? You can sell it! In association with Sony Music, Channel [V]...
LONDON: WPP Group, the world’s third largest advertising company echoed the sentiments expressed by Aegis Group, Zenith Optimedia and outdoor major JC Decaux. The company’s chief...
MUMBAI: Communications and media operations agency ICOMO Advertising Pvt. Ltd and IMS Learning Resources have come together to produce three public interest films – Noise Pollution,...
MUMBAI: Kentucky Fried Chicken – KFC – has flagged off an exciting contest to promote its ‘Bigger, Better Popcorn Chicken’. Riding on the reality television wave,...
