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NEW DELHI / MUMBAI: The government today offered a significant concession to the pay broadcasters on the issue of their channel pricing by giving them some...
MUMBAI: ESPN Star Sports bossman in India Manu Sawhney has been promoted and is moving to Singapore. Sawhney, currently ESPN Software India Pvt Ltd managing director,...
MUMBAI: There is good news for Mediaturf Worldwide, the online specialist consultancy wing of EuroRSCG India, even as the firm gears up to celebrate it’s third...
MUMBAI: The ad industry’s emphasis on cutting costs seems to be having an impact on the creative aspects of TV (or radio) commercials (TVCs) or background...
LOS ANGELES: The annual five-year entertainment and media forecast by accounting giant PricewaterhouseCoopers concludes that advertisers faced with continued economic and political risk will opt for...
NEW YORK: As radio airplay becomes harder to secure and music channels focus on reality television, record labels are looking at online promotions as a viable...
LONDON: It looks as if UK-based agencies are taking a leaf out of Indian agencies such as Mudra. Bartle Bogle Hegarty (BBH), the advertising agency famous...
MUMBAI: “Kids today are no different from what we were. The differences are only minute and so the manner of communication is important.” This was one...
MUMBAI: MTV has announced that it has extended the voting period for the 2003 MTV Asia awards to 15 January. The awards will take place on...
MUMBAI: Colour TV sales during the World Cup season are likely to touch the two million mark. This market estimate should come as specially good news...
