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NEW YORK: DoubleClick which claims to be the leading provider of marketing tools for advertisers, direct marketers and web publishers, and IMS, an international provider of...
LONDON: The BBC has revealed plans for a wide reaching summer marketing campaign in the UK. This will unify the corporation’s coverage of key events in...
ATLANTA US: The Coca-Cola Company has announced a new marketing platform for brand Coca-Cola, which reflects genuine, authentic moments in life and the natural role the...
MUMBAI: Advertisers targeting kids would do well to keep housewives as their primary target for TVCs (television commercials. At the seminar on Pester Power organised by...
MUMBAI: The network has always been Zee TV’s strength when it begins on-air promotions. Even the regional channels are not ‘spared’ when it comes to promoting...
indiantelevision.com’s Media, Advertising & Marketing Watch TVAd Indx launches free alerts to monitor ad activity The Indiantelevision.com Team (13 January 2003 5:00 pm) ...
MUMBAI: With the World Cup 2003 just days away, the frenzy in the advertising world is scaling new heights. The latest is the series of Pepsi...
MUMBAI: A delegation of cable operators of Delhi met chief minister Mrs Sheila Dikshit yesterday and urged her to support the implementation of conditional access system...
MUMBAI: Creative Eye and the FX Factory have together created a technology that promises to bring the 3D experience into analog TV homes. The 3D...
MUMBAI: Hallmark may continue struggling to find its ground in the country but it is certainly sticking to its guns on the pay vs. free to...
