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MUMBAI: Hearing MAX and the DD-Nimbus combine tell it, it would appear that both sides are well on target to achieve their sales targets for the...
MUMBAI: It’s paying out big money. And not just in prizes. Playwin, the online lottery wing of Subhash Chandra’s empire, has set aside a mammoth budget...
NEW DELHI: Wunderman, the world’s leading direct marketing agency, has appointed Rajat Sethi as CEO of its Indian operations. Wunderman is one of the largest integrated...
MUMBAI: Mahindra & Mahindra’s indigenously engineered SUV Scorpio ended 2002 with three prestigious National awards – the Car of the Year Award from Business Standard Motoring;...
MUMBAI: Nimbus will launch the first ever “Loyalty Rewards” programme for Indian television advertisers from 14 January 2003. The programme is in recognition of the role...
MUMBAI: Zee and Godrej have announced that they will host the first mega Bollywood Awards show on Saturday. The Godrej FairGlow Zee Cine Awards take place...
NEW DELHI: J Walter Thompson (JWT) has won the Xerox account in a closely contested pitch with FCB Ulka. The account was previously with Lowe and,...
MUMBAI: Percept IMC has won the prestigious 14th annual All India Media Trans Asia Cup beating Triton Communication by 169 runs for the fourth time. For...
NEW DELHI: The Ministry of Tourism, Government of India has tied up with Discovery Channel, to air the prestigious international TV campaign called Incredible India. The...
Abraham Maslow (1954) attempted to synthesise a large body of research related to human motivation. Prior to Maslow, researchers generally focused separately on such factors as...
