MTV Networks is expanding its suite of channels available for digital distribution in America. Four new 24-hour channels for kids and music fans, including MTV Hits,...
HONG KONG: Asiacontent.com has announced that it has reached agreement with MTV Networks, its joint venture partner, to terminate the parties’ joint venture. The joint venture,...
MUMBAI: The World Cup cricket mania is not restricted to channels and advertising partners. Several retail companies such as Pantaloon Retail India, Archies and Nirvana Music...
MUMBAI: Indecisive advertisers and ad agencies had better watch out as there might not be any available spots during the World Cup 2003 cricket matches being...
Lodestar Media executive director Shashi Sinha, an avid cricket fan, strongly believes that ‘media is a means to strategy! His viewpoint was justified when his agency...
MUMBAI: DD Metro will ring in the New Year with style, rather filmi style. The channel will start New Year celebrations from 5.30 pm on 31...
MUMBAI: The svelte cricket-loving Mandira Bedi has replaced bubbly Ruby Bhatia in MAX’s Extraaa Innings during the forthcoming World Cup Cricket 2003. SET India CEO Kunal...
MUMBAI: SET India CEO Kunal Dasgupta has claimed that the World Cup cricket 2003 telecasts on MAX will provide 40 brands with a unique opportunity to...
MUMBAI: Former Test cricketer K Srikkanth’s summation of the current state of cricket as a means of business and entertainment aptly described the mood at a...
MUMBAI: Beverages conglomerate Pepsi has launched a new TV campaign featuring four international cricketers. The commercial was first shown during the telecast of the first one-day...