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MUMBAI: The buzz phrase of the new century may not be “integrated marketing” after all, but rather “Show me the gross ratings points!” The total...
MUMBAI: Hot on the heels of the successful Guinness World Records initiative held in the country a few months ago action oriented AXN is continuing to...
MUMBAI: The relationship between Cartoon Network and Bournvita is blossoming with a new promotion rolled out. In the third phase of their year-long promotional licensing deal,...
NEW DELHI: Flushed with the success of marketing the upcoming West Indies cricket tour of India for over Rs 500 million on its own, national broadcaster...
AMSTERDAM: Liberate Technologies and Discovery Networks Europe, have announched that the two would work together to enhance Crocodile Hunter, the Steve Irwin conservation and natural history...
PARIS: Publicis Groupe SA has announced the completion of its merger with Bcom3, forming the world’s fourth-largest advertising and communications group. Publicis also confirmed its strategic...
NEW DELHI: As a first step towards resolving the cricket sponsorship row, the BCCI, one of the richest sporting bodies in the world, has decided to...
NEW DELHI: The Indian Broadcasting Foundation (IBF), an apex body of broadcasting companies operating in India, is of the opinion that all advertisers of brand extension...
MUMBAI: Sony Entertainment Television has organised a live on-the-streets experience of Bachke Rehnaa zara sambhalna, the international game show hosted by Mohnish Bahl on the streets...
MUMBAI: The latest marketing initiative from Zodiac, a manufacturer of corporate and semi formal garments, shows that the Net can be an effective vehicle of catering...
