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More people are increasingly preferring to surf the web for news and information rather than comb through newspapers and magazines. A new study on media use...
The buzz around the annual international film festival of India (IFFI) is getting louder. NFDC brings in Film Bazaar 2007, a platform to promote Indian films...
Raj Nayak is currently designated Executive Vice President -Sales and Marketing at Star India Ltd. He is responsible for the entire Advertising Sales revenue for all...
In India, Sony Entertainment Television is the first venture of Sony Pictures Entertainment, the biggest entertainment powerhouse of America. From the family of Columbia Tristar International...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Balaji Telefilms, at a meeting of its board today, approved the sub-division of the leading production house’s shares of face value of Rs 10 each into...
MUMBAI: A gamble more than two years in the making is about to be played out on Sony from Monday. At stake are not only the...
NEW DELHI: In what is termed a bid to strengthen its marketing efforts, national broadcaster Doordarshan has brought in former Zee Telefilms CEO Vijay Jindal to...
Just in his mid 40s, Kaushik Roy has a wealth tucked away in his mixed bag of experiences. His return to Mudra last year as executive...
MUMBAI:Desi All India Radio is joining hands with the British Broadcasting Corporation again. After a joint coverage of the FIFA soccer world cup, AIR is bringing...
